Why should a company consider including Bitcoin in its treasury?
May 14, 2025
15 min

Key Points
- Companies are increasingly adopting Bitcoin as a reserve in their treasuries. They hold approximately 875,000 BTC, which accounts for 4.1% of the total Bitcoin supply.
- Bitcoin has been the best-performing asset of the last decade, with an annualised growth rate of 66%.
- Bitcoin can potentially become a significant asset in corporate treasuries, primarily as an effective hedge against inflation. Additionally, its blockchain operates 24/7, minimising counterparty risk.
- Incorporating Bitcoin into corporate treasury management is a complex task. It requires a skilled and trained leadership team that meets specific security, accounting, and legal standards.
Bitcoin is an intrinsically strategic asset for businesses
The role of Bitcoin as a strategic asset for companies to hold in their treasury has become a key topic of debate among business leaders, financial strategists, and institutional investors.
As is often the case with significant issues, the business community is highly divided. Proponents of this perspective, such as Michael Saylor and Larry Fink (CEO of BlackRock), argue that Bitcoin is an adequate safeguard against inflation. In contrast, critics like Peter Schiff caution about its inherent volatility.
This analysis will provide a comprehensive overview of the potential benefits of incorporating Bitcoin into corporate treasury management strategies.
The history of Bitcoin adoption by businesses
It is helpful to briefly trace Bitcoin’s history to understand how and why corporate treasuries began adopting it. Many developments stem from Bitcoin’s ability to present itself as a fundamentally distinct asset. Additionally, some companies recognised the significant potential of this new form of currency before others did.
- From 2009 to 2016, the first companies to adopt Bitcoin were primarily mining companies. These businesses receive Bitcoin (BTC) as compensation for the work performed by machines that ensure the proper functioning of the blockchain. In 2013, the amateur mining segment transitioned to a more semi-professional level with the introduction of application-specific integrated circuits (ASICS), and it continues to evolve. Companies like Marathon Digital Holdings and Core Scientific have achieved significant milestones, such as being listed on the stock exchange, and they continue to hold a portion of Bitcoin in their treasury.
- From 2017 to 2019, there was a two-year bull market during which the abovementioned mining companies became the first publicly listed companies to hold Bitcoin on their balance sheets. Additionally, during this period, some companies, such as Block.one and Galaxy Digital, began using Bitcoin as an asset to maintain their treasuries.
- From 2020 to 2022, a significant milestone in the corporate adoption of Bitcoin occurred when MicroStrategy, a business intelligence and mobile software company, declared Bitcoin as its primary reserve asset. In August 2020, MicroStrategy transformed most of its treasury, which was primarily composed of cash, into Bitcoin by purchasing 21,454 BTC for $250 million. Shortly afterwards, other companies began to follow this trend. In October 2020, Square (now known as Block), a publicly traded payment provider, purchased $50 million worth of Bitcoin. Tesla also announced a significant investment of $1.5 billion in BTC, stating that this move would provide “greater flexibility to diversify further and maximise returns on excess cash.” Although the company founded by Elon Musk has sold more than half of its initial purchase, it remains one of the largest holders of Bitcoin among publicly traded companies.
- Starting in 2023, a strategy emerged where companies began investing a percentage of their operating profits in Bitcoin. Tether, the largest stablecoin provider with over $100 billion in assets under management, added Bitcoin to its balance sheet in May. More recently, in the spring of 2024, Block launched a product allowing millions of merchants to convert a portion of their daily sales into Bitcoin. The company also pledged to invest 10% of its gross profits from Bitcoin-related products into cryptocurrency. In November 2024, Rumble, a publicly traded video-sharing platform, announced that it had approved a corporate treasury diversification strategy. This strategy allows the company to allocate up to $20 million of its excess cash reserves to Bitcoin. Finally, on December 10, 2024, Microsoft’s board of directors will decide whether to follow in these companies’ footsteps.
Why hold Bitcoin within one’s treasury?
Bitcoin is notable for its instant transferability: its blockchain operates continuously and applies to cryptocurrency exchanges, whether centralised or decentralised. Due to its increasing adoption over the years, Bitcoin has become an extremely liquid asset, with daily trading volumes exceeding $10 billion.
This liquidity is crucial for companies that hold Bitcoin. It enables them to buy and sell the asset anytime, providing essential flexibility when quick decisions are needed. In this regard, Bitcoin can be seen as a viable alternative to cash.
Additionally, recent years have seen an improved understanding of Bitcoin among regulators and policymakers, leading to greater regulatory clarity. This development has significantly lowered barriers to entry, making it easier for corporations and institutional investors to adopt Bitcoin. Major firms like BlackRock, which manages $10 trillion in assets, along with Fidelity and Invesco, have begun offering spot ETFs linked to Bitcoin, incorporating it into their portfolios. Within less than a year, these financial instruments have attracted $30 billion, while the total value held in Bitcoin by these financial giants exceeds $100 billion.
Bitcoin has proven to be one of the most profitable assets of the past decade, with an annualised growth rate of 66%. Its capped supply of 21 million units makes it an effective store of value, a characteristic many companies have leveraged by incorporating it into their balance sheets. This strategy has allowed these companies to preserve their asset values better and enhance their financial stability. Thus, Bitcoin is both a liquid and transferable asset and a strategic tool for corporate treasury management.
Key players in the global financial landscape support this perspective. For instance, a comprehensive survey conducted by Fidelity in 2024 found that 72% of institutional investors view digital assets as part of their investment strategy, a notable increase from 45% in 2020.
The problems of corporate treasury
Companies often lose money or struggle to maintain value due to poor investments or currency devaluation due to inflation. Currently, most corporate treasuries consist of the same assets.
- Liquid money, hence fiat currency;
- Cash equivalents, i.e. assets that can be converted quickly into cash. For example, short-term government bonds, certificates of deposit or money market funds;
- Securities such as T-bills, short-term government bonds, bills of exchange, bonds issued by private companies, governments or asset-backed securities
The primary purpose of a company’s treasury assets is to meet its operational needs while generating a sufficient return to maintain its value over time. As a general guideline, companies should keep enough cash to cover three to six months of expenses.
However, it is common for companies to maintain a level of liquidity that exceeds this minimum threshold. The reasons for this excess liquidity can vary depending on the company’s size.
- Start-ups, for example, take several years before they start to make profits. This is why they tend to keep a large treasury to support them on their journey to profitability:
- Small and medium-sized enterprises do not have the same access to credit as large companies. Consequently, they use their assets as a buffer against economic uncertainty.
- Large listed companies, on the other hand, benefit from the availability of excess liquidity, which enables them to carry out mergers and acquisitions.
Many companies tend to keep large amounts of cash in their treasuries, which can lead to a loss of value over time. As a result, it can be argued that the assets held within corporate treasuries often generate returns that fall below the inflation rate in the long run.
According to the Harvard Business Review, U.S. companies currently hold about $7 trillion in cash, 400% more than in 2000. This amount represents 20% of all assets under management. While this arrangement provides greater flexibility for companies, it ultimately decreases the long-term returns for shareholders.
Apple’s corporate treasury
To make this discussion more concrete, we can examine the work of Apple, the world’s largest company with a capitalisation of $3.5 trillion.
Apple’s treasury has been significantly impacted by inflation because of the types of assets it holds. Despite spending less than $5 billion on acquisitions over the past decade, the company has incurred a net loss of over $15 billion when accounting for inflation. This loss is mainly due to the capital invested in its treasury, which is locked in assets with nearly zero returns.
Apple is an extreme example, but this phenomenon impacts any company with a treasury primarily composed of cash and short-term securities.
Bitcoin’s impact on corporate treasuries
Next, let’s examine the potential impact of Bitcoin on companies that incorporate it into their corporate treasury.
- Protecting corporate capital from inflation
Due to its digital scarcity, Bitcoin is an effective tool for protecting against inflation. With a capped supply of 21 million coins, it safeguards against currency devaluation. Since 2020, companies that have held even a tiny share of Bitcoin have consistently shielded themselves from the effects of inflation.
- It is not a bondable asset
Any company can find itself where part of its liquidity is blocked. Credit institutions’ operating hours limit access to liquidity during non-working hours and weekends, which poses a risk for businesses that depend on short-term credit facilities for their operations or those that frequently rotate their capital. In contrast, Bitcoin operates continuously; its blockchain is active 24 hours a day, 365 days a year. By holding Bitcoin, businesses can gain immediate and reliable access to liquidity whenever they need it.
- Bitcoin is immune to counterparty risk
Counterparty risk is the possibility that the other party in a financial contract will fail to fulfil its obligations. Every financial transaction carries some level of counterparty risk. However, Bitcoin’s decentralised nature helps mitigate this risk, making it secure, non-confiscatable, and almost impossible to steal.
After the collapse of Silicon Valley Bank in March 2023, many companies encountered an often-overlooked risk: the potential inability of financial counterparties to meet their obligations. Unlike fiat money, Bitcoin gives corporate treasury managers a unique opportunity to safeguard a portion of the company’s assets directly. This enables companies to protect themselves against counterparty risk, particularly during times of economic uncertainty or in geopolitically unstable situations.
- The strategic advantage of Bitcoin
Successfully managing a corporate treasury involves striking the right balance between mitigating risk and preserving or accumulating value. While traditional assets typically provide short-term stability, they often undermine corporate value in the long run, as Apple’s experience illustrates. In contrast, Bitcoin can offer a solution to help mitigate specific risks and, when allocated thoughtfully, can preserve value over time.
Even a modest 15% allocation of Bitcoin within a corporate treasury can significantly help diversify and counter the impacts of inflation. Over the past five years, Bitcoin has consistently outperformed the S&P 500, representing the five hundred largest US companies, as well as gold and bonds.
Obstacles to the implementation of Bitcoin as a corporate reserve
Most treasury assets, such as cash, cash equivalents, and securities, can be traded and held within the traditional financial system, primarily through banks. The accounting principles and regulatory frameworks that govern these assets are clear, well-established, and generally understood by most companies.
In contrast, Bitcoin is a relatively new asset that operates on a decentralised protocol. This places it outside the traditional financial system, so including Bitcoin in a company’s treasury necessitates additional governance procedures.
If companies wish to incorporate Bitcoin into their reserves, they should establish a clear investment strategy that is communicated to shareholders. This strategy should address key aspects such as the quantity and timing of purchases and sales, as well as the potential impact of these transactions on the company’s balance sheet.
There is no one-size-fits-all strategy for integrating Bitcoin into corporate treasuries. The approach varies based on the company’s size, operating model, and financial structure. The primary strategy can be categorised into four main groups:
- Percentage allocation: if one chooses this route, Bitcoin will represent a fixed percentage of the total treasury, which needs to be periodically rebalanced due to the volatility of BTC;
- Cash-flow-based allocation: This strategy involves investing a portion of operating flows or net income to accumulate Bitcoin over the long term.
- Reserve buffer: surplus cash could be allocated to Bitcoin, a handy option for companies with high reserves, as well as the one chosen by Tesla.
- Primary reserve asset: While Bitcoin can also be used as a primary reserve asset, this route requires great trust in digital gold from stakeholders.
Once the strategy has been established, it is crucial to create an internal working group to examine the various stages of the process and associated challenges. These challenges include negotiation, accounting, reporting issues, and decisions regarding custody methods, security management, and regulatory compliance.
Establishing a comprehensive setup that addresses all the previously mentioned points is essential for integrating Bitcoin into your corporate treasury. This is important because Bitcoin is a new and fundamentally different asset from traditional ones. The main risks that companies face can be categorised into three areas.
Regulatory
It is essential to understand and adhere to current regulations, which can often be unclear and vary by country based on the location of a company’s registered office. As highlighted by Price Waterhouse Coopers (Pwc), there is significant regulatory disparity regarding cryptocurrencies across different jurisdictions. Some countries are embracing digital assets, while others are imposing strict restrictions. In Europe, the Market in Crypto Assets (MiCA) regulation is being enacted, and adapting to this new regulatory framework presents a significant challenge for industry players operating within the European Union.
Connected to its volatility
Bitcoin is highly volatile, unlike most assets that typically serve as liquidity surrogates. Its unstable price, which fluctuates over time, can pose a significant risk for companies that have not carefully planned how to include this asset on their balance sheets.
Related to Security
Bitcoin’s blockchain is highly secure; however, this does not guarantee that companies holding Bitcoin are immune to cyber attacks, phishing, or internal fraud. To mitigate these risks, robust security measures must be implemented. Additionally, companies may consider partnering with specialised organisations with extensive experience addressing these challenges.
Conclusions
Integrating Bitcoin into corporate treasury operations is not merely an innovation; it can also serve as a strategic decision for companies seeking to protect their capital from inflation, diversify their asset holdings, and increase their financial independence. However, such a decision necessitates expertise, vision, and meticulous planning. Young Platform is the ideal partner to guide businesses through this process. With a dedicated Account Manager and customised services, we assist companies in managing the complexities of cryptocurrency integration and operations, ensuring security, regulatory compliance, and maximum efficiency.